Solving real problems.
Driving real impact.

We are Fidelity Labs, Fidelity Investments’ software incubator and digital studio.
How we do it
We identify and research customer problems and category-shifting ideas.
We prototype and test multiple concepts with customers early and often to find the best solution.
The most promising concepts grow and scale into a new business for Fidelity, or a standalone venture.

Identify & Prioritize

Research & Assess

Design & Experiment

Build & Pilot

Launch & Market

Adapt & Grow

See more

What we've built

Some of our new businesses are still in early stages, but many are already in the hands of customers.

See our work

Launches, milestones, facts

We launched SaifrTM, a SaaS business using AI to help create compliant, on-brand content more efficiently
We launched CatchlightSM, an AI-powered software to help financial advisors grow their business
We launched ESG Pro®, an end-to-end ESG investing solution for financial advisors
We introduced continual deployment, enabling daily production releases to our customers
We built a fresh approach for achieving savings goals, opens in new window.
We built secure storage, opens in new window. for life’s most important documents
We created guidance for helping find the right Medicare plan, opens in new window.
We launched a program to help grads tackle student debt, opens in new window.
We created a tool to help ease the burden of estate planning, opens in new window.
We introduced design thinking to the firm
We designed training for associates transitioning into tech roles


We’re always looking for people whose talent, curiosity, and team approach can help build better solutions. If you have a passion for building new businesses from the ground up, we’d love to hear from you.

Make your next big move.