Solving real problems.
Driving real impact.

We are Fidelity Labs, Fidelity Investments’ software incubator and digital studio.

We identify and research customer problems and category-shifting ideas.

We prototype and test multiple concepts with customers early and often to find the best solution.

The most promising concepts grow and scale into a new business for Fidelity, or a standalone venture.

Identify & Prioritize

Research & Assess

Design & Experiment

Build & Pilot

Launch & Market

Adapt & Grow

We launched Saifr^TM, a SaaS business using AI to help create compliant, on-brand content more efficiently

We launched Catchlight^SM, an AI-powered software to help financial advisors grow their business

We launched ESG Pro^®, an end-to-end ESG investing solution for financial advisors

We introduced continual deployment, enabling daily production releases to our customers

We built a fresh approach for achieving savings goals

We built secure storage for life’s most important documents

We created guidance for helping find the right Medicare plan

We launched a program to help grads tackle student debt

We launched pre-college planning for families

We created a tool to help ease the burden of estate planning

We introduced design thinking to the firm

We designed training for associates transitioning into tech roles

Interested in joining Fidelity Labs?

Check out our jobs site to see open positions.

Think you'd be a great fit for Fidelity Labs, but don't see an open role that fits your background?

Launches, milestones, facts